App Store Graphics
A set of App Store marketing graphics for The National Lottery iOS app, introducing the app and its key features: Scan Ticket, Instant Win Games and Favourite Numbers.
My role: Visual design, marketing graphics
Introducing the app
The first version introduced the app itself: what it does and why to download it. Most people judge an app by its first few screenshots, so the opening screens lead with the new app and the chance to win big, followed by one feature per screen with a short headline that reads at a glance.
I designed the screens as panoramic pairs, with devices running across the join, so the set reads as one continuous story as people scroll through the store.
Updated for the rebrand and Powerball
When The National Lottery rebranded and launched Powerball, the store graphics needed to reflect both. I updated the set to the new brand, with new game logos, colours, background patterns and confetti graphics, and changed the opening screens to lead with Powerball, the newest game.
Store graphics need to keep pace with the brand and with what's being promoted, so the set was designed to be quick to update when either changes.
Get in Touch
Reach out by email — I'd love to hear from you.
Say helloOr email huwmandesign@gmail.com